My desk is ready and waiting for an idea to land. Of course, it doesn’t really happen like that! There are hundreds of ideas floating around the studio all the time; the trick is to notice them. There are even more ideas out in the world. You just have to pay attention. What catches your eye? Did you overhear something funny, or sad? Maybe something made you wonder “what if?” Some of the best ideas appear when you are looking the other way. Ideas are slippery; they are easy to forget in a busy day. Once you catch an idea, make sure you hang on to it by making a note, a sketch or taking a picture. Noticing things and following your interests is the best way to catch a passing idea.